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Showing posts with the label MeasurementShow all
CBS Outdoor 'Eyes' New TAB Metric Measurement

CBS Outdoor 'Eyes' New TAB Metric

by - Tech Support 2 on - October 28, 2010

CBS Outdoor is the first major outdoor advertising company to integrate the new "…

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Telmar First to Avail Media Planners of Traffic Audit Bureau (TAB)’s Eyes-On Data Measurement

Telmar First to Avail Media Planners of Traffic Audit Bureau (TAB)’s Eyes-On Data

by - Tech Support 2 on - July 19, 2010

Telmar First to Avail Media Planners of Traffic Audit Bureau (TAB)’s Eyes-On Data TAB…

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Outdoor Ad Industry Finally Gets Its Improved Metrics Measurement

Outdoor Ad Industry Finally Gets Its Improved Metrics

by - Tech Support 2 on - March 30, 2010

The outdoor industry, like all traditional media, suffered a difficult 2009 -- …

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OOH Growth Despite Lack of Metrics OAAA

OOH Growth Despite Lack of Metrics

by - Tech Support 2 on - March 13, 2010

Recent years have seen growth in outdoor advertising revenues. According to the Ou…

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Out-Of-Home Media Measurement Media Agencies

Out-Of-Home Media Measurement

by - Tech Support 2 on - February 15, 2010

With so much media money spent in out-of-home media, particularly billboards on EDSA, …

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