Out-Of-Home Media Measurement
With so much media money spent in out-of-home media, particularly billboards on EDSA, the question that bugs advertisers and media agencies is, "Can we actually measure the efficiency of an EDSA billboard (or any billboard for that matter)?
If you find yourself asking this question, then you should bookmark this page.
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What is the traffic count for a BILLBOARD on EDSA GUADALUPE?
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